Rooted in Hospitality: Cultivating Connections Through Culture
World’s first Michelin star street food trader lands in London
Client Challenge
Hawker Chan, celebrated for its authentic Singaporean street food, faced challenges entering the diverse and competitive London food market. Aiming to resonate with London's discerning food enthusiasts and establish a strong presence, they partnered with Roots & Fruits. Our task was to leverage our expertise in culturally resonant marketing to introduce and celebrate Hawker Chan’s unique Singaporean flavours in this new market.
Key Outcomes:
The campaign to bring Hawker Chan to London resulted in a significant increase in customer engagement and brand exposure. Key metrics showed impressive gains, including a 70% increase in engagement rates, doubling of social media reach, and a substantial uptick in conversions, translating to increased foot traffic and sales at the event.
Asahi Under the Arches: A Hospitality Encounter Experience
Client Challenge
Asahi Beer, seeking to deepen its engagement within the hospitality sector and connect with culinary enthusiasts, aimed to create a memorable event that would solidify its presence and appeal in this vibrant industry. Partnering with Roots & Fruits, the objective was to design a unique culinary experience that not only showcased Asahi's products but also aligned them with high-quality gastronomy. The challenge was to craft an event that highlighted Asahi's commitment to excellence and innovation in a setting that was both exclusive and inviting.
Key Outcomes:
The strategy for boosting Asahi's brand in the hospitality sector involved hosting an exclusive dinner under the railway arches at Forno, London. This unique dining experience, designed to attract hospitality enthusiasts, featured a menu by chef Emily Zchia, whose dishes showcased a blend of French and Asian techniques, perfectly pairing with Asahi’s Super Dry This event significantly enhanced Asahi’s visibility and reputation, leading to a substantial increase in brand engagement and social media metrics, thus cementing its image as a premium beer choice in hospitality circles.
